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About Us

Our Family Owned and Operated Business

HomeFresh Organics is the labour of love of husband and wife team, Johan and Samantha Gelderblom, and their three teenage children, Tristan, Katie and Jessica. Established in 2002 as an organic milk run, the couple have dedicated the last 18 years to evolving the way in which local families shop – of making high quality, certified organic produce and groceries both affordable and accessible for the community. Growing their home delivery service into the buzzing organic operation that exists today, their passion for the local community and industry as a whole has remained unchanged.

Having spent more than 25 years in the food industry – Johan as a Chef and Samantha as a Pastry Chef – the couple have all too frequently been on the receiving end of poor quality, flavourless produce. Instilling in them a desire to provide a high quality service based on farm fresh, local products and great customer service, HomeFresh Organics is a reflection of their unwavering commitment to sourcing and selling only the best. Working directly with regional, certified organic farmers and producers to secure exclusive deals and opportunities, the family pass on these savings to you - the customer – making a healthy lifestyle more achievable, affordable and accessible.

Opening a series of retail locations alongside their growing HomeFresh Organics brand, the family also passionately own and operate Market Organics. Working collaboratively under this overarching passion for quality, seasonal products and produce, both businesses feature an almost identical range of health and wholefood items. Growing and evolving to meet your changing needs, you can take comfort in knowing that the Gelderblom family are here to support you in your pursuit of a more healthy and sustainable lifestyle.

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